What gets measured gets done. For every client campaign we set out a set of KPIs from the beginning so that results can be tracked and measured. If a strategy or tactical approach is not producing the desired outcomes we are agile enough to change tack quickly.
We use a range of PR monitoring tools to analyse media coverage in terms of positivity, tone of voice and impact.
Please note that Integris Marketing Group is a trading style of Integris Communications Ltd
